Visual identity created for Vevey's Swiss National Day celebrations, including the main event poster, social media visuals, LED screen graphics, newspaper advertising, signage and flyers.

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Inspired by the magical and folkloric atmosphere of the Swiss National Day festivities, I wanted to capture the unique spirit of Vevey through one of its most iconic locations: the Jardin du Rivage. At the heart of the illustration, the famous hippocampus statues spray water into the air, echoing the Aquashow that takes place during the celebrations.

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Sparkling fireworks, glowing lanterns and reflections of moonlight create a magical atmosphere, while sailboats drift across Lake Geneva, inviting viewers into a dreamlike summer evening. Through vibrant colours, decorative compositions and playful details, the illustration celebrates the warmth, tradition and festive spirit of this annual event.